Our Investment Strategy services allow our clients to assess the practical viability of their projects. This starts with a comprehensive market assessment to identify the best performing land uses based on demand trends, demographics, and investment potential. This can be either a site specific assessment or a regional assessment where we identify investment hotspots. We then translate these insights into tailored town planning solutions, ensuring your project meets regulatory requirements for planning approval and is designed to be attractive and functional and positioned for strong market demand.

By aligning market opportunity (market demand) with town planning certainty, we empower our clients to make informed decisions, reduce investment risk, and unlock the full potential of their sites.

PPC Urban provides a detailed analysis of your project’s saleability and leasability, combined with strategic recommendations to enhance its feasibility and optimise outcomes. By interpreting the results of the market assessment, prime location and design and functional attributes of your development, we produce documentation that can be used to promote your project and attract buyers, operators and investors. This ensures your project is positioned for market success and long term social benefits.